Eric van der Palen
Online Marketeer and Communications Professional
Eindhoven Area, Netherlands
Summary :
• Higher vocational degree in Communication
• Specialist in online marketing and communications
• Working experience in commerce and marcom
• Ability to work in complex (international) environments
• Deep understanding of customer needs and behavior
• Result-driven attitude and eagerness to learn
• Excellent communication skills, both written and verbal
Specialties :
Corporate communication, online marketing, social media, web strategy, product communication, public relations, reputation management
Experience
Online Marketing and Communications
Exact
(Public Company; EXACT; Computer Software industry)
March 2010 - Present (7 months)
I this role I support the entire Exact organization in achieving its business goals by leveraging the opportunities of online communications and using social media in a strategic, responsible and consistent way. As a member of the corporate digital marcom team I oversee all social media efforts to improve customer satisfaction, increase brand awareness, enhance our brand's image and drive traffic to our websites and blogs.
Product Communication global
Exact
(Public Company; EXACT; Computer Software industry)
January 2007 - February 2010 (3 years 2 months)
In this position within the corporate Product Management department, I advised the Product and Technology Board on strategic communication regarding our four global product lines. I was responsible for the hands-on execution of product marcom plans which includes writing press releases, updating the internal and external websites, performing presentations, writing articles for internal and external media, gathering requirements for education/information and participating in various international project groups.
Product Communication Netherlands
Exact
(Public Company; EXACT; Computer Software industry)
March 2005 - December 2006 (1 year 10 months)
I advised the Dutch product management department on internal and external product communication, coordinated the product documentation for The Netherlands and wrote several articles for internal and external media.
Inside Account Manager
ISL Automatisering
(Privately Held; Computer Networking industry)
May 2003 - February 2005 (1 year 10 months)
I was responsible for the relationship with approximately 100 accounts, business-to-business in the field of IT hard- and software products and services.
Sales Trainee
Philips
(Public Company; PHG; Consumer Electronics industry)
August 2002 - April 2003 (9 months)
I supported the Key Account Managers of the PC peripherals sales department, by giving product presentations and demonstrations to large prospects and existing customers.
Reputation Management Consultant
Eindhoven Airport
(Privately Held; 51-200 employees; Aviation & Aerospace industry)
February 2002 - July 2002 (6 months)
As a graduation assignment, I advised the management of Eindhoven Airport, the Dutch Air Force and the Municipality of Eindhoven on a crisis communication strategy.
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