The most important difference between a blog and a printed magazine is of course the interactivity. You want your audience, your community, to interact with you and with your content as much as possible.
Don’t get me wrong: I like guerilla and ambush marketing a lot. Especially when a smaller brand pulls a trick on a big competitor, just like Dutch beer brand Bavaria did with their Bavaria-babes during the soccer world championships in South-Africa.
More and more companies recognise the power of video for customer support. Twitter has also opened a YouTube account to host video’s about how Twitter should be used. I think a two minute video is more valuable than a twenty page tuturial.
In my job I receive requests every day from colleagues that ask me how much time and effort it will take to start a blog. Most of them are surprised to hear that starting a blog is actually a piece of cake.
For someone who has a bit of experience with WordPress, blogging is easy. But if you log-in to WordPress for the first time to publish an article, you might be overwhelmed by the many fields and settings that are shown in the editor.
What I read
