I’m currently 30 years old, almost 31. Approximately 1 year before I was born, the Dutch soccer team played the World Championship final for the last time. And they lost. From Argentina.
The most important difference between a blog and a printed magazine is of course the interactivity. You want your audience, your community, to interact with you and with your content as much as possible.
Don’t get me wrong: I like guerilla and ambush marketing a lot. Especially when a smaller brand pulls a trick on a big competitor, just like Dutch beer brand Bavaria did with their Bavaria-babes during the soccer world championships in South-Africa.
More and more companies recognise the power of video for customer support. Twitter has also opened a YouTube account to host video’s about how Twitter should be used. I think a two minute video is more valuable than a twenty page tuturial.
Today was not just an ordinary day in the office. Our new headquarter office in Delft was officially opened and there were a lot of festivities going on. One of the visitors is worldfamous, although not many people have met him in real life.
What I read
