Although this website carries my name, ít is not only about me. It's mainly about what might be interesting for you. I work in online communications, focusing on social media, so those are also important topics on this site. But there's more to find. Please look around, read my posts and connect with me using the icons on the right-hand side. If you're curious to know who I am, I wrote one page about me.
I’m currently 30 years old, almost 31. Approximately 1 year before I was born, the Dutch soccer team played the World Championship final for the last time. And they lost. From Argentina.
The most important difference between a blog and a printed magazine is of course the interactivity. You want your audience, your community, to interact with you and with your content as much as possible.
Don’t get me wrong: I like guerilla and ambush marketing a lot. Especially when a smaller brand pulls a trick on a big competitor, just like Dutch beer brand Bavaria did with their Bavaria-babes during the soccer world championships in South-Africa.
More and more companies recognise the power of video for customer support. Twitter has also opened a YouTube account to host video’s about how Twitter should be used. I think a two minute video is more valuable than a twenty page tuturial.
Today was not just an ordinary day in the office. Our new headquarter office in Delft was officially opened and there were a lot of festivities going on. One of the visitors is worldfamous, although not many people have met him in real life.
What I read
