Eric van der Palen

Eric van der Palen

Westerhoven, North Brabant, Netherlands
1K followers 500+ connections

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Brabantia | B Corp Certified
Brabantia website & webshop

About

• Higher vocational degree in Communication
• Specialist in online marketing and communications
• NextMarketeer
• Ability to work in complex (international) environments
• Result-driven attitude and eagerness to learn
• Excellent communication skills, both written and verbal

Specialties: Online marketing, social media, web strategy, product communication, public relations, corporate communication, reputation management

Activity

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Experience

Education

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    Digitization of our physical world is causing changing customer behavior, new processes and revenue models that did not exist before. These developments require a new type of leader with the right digital knowledge and baggage. The post-master's programme in Digital Transformation & Organisation provides all the knowledge needed to give direction to digital transformation based on strategy.

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    1-year leadership program on leading change and transformation; leading yourself, others and the organization around you. The program offered lectures and business simulations focussed on Innovation & Marketing, Retail & Supply Chain Management, Finance and Change Management. I was a member of a 'Business Challenge Team' that was assigned to set-up the foundation for Brabantia's Sustainability strategy in the coming years.

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    Communication, interaction and management skills for non-executives. Intensive training program for professionals who have the ambition to lead, to set the direction and / or to take (end)responsibility without being formally in charge. Leading discussions, situational leadership, negotiation and conflict management, time and stress management, managing group processes and setting up your own leadership development plan.

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    The NextMarketeer B education program exists of 36 seminars, devided in three segments:

    - The strategic impact of online marketing
    - Online marketing techniques and opportunities
    - Online marketing in practice

    Lectric NextMarketeer B has received a EMQF Level 6 accreditation by NIMA, the Dutch Marketing Institute.

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    A training course during which I have learned how to interpret signals from customers and how I can use those signals to exceed customers' expectations.

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    From June 2001 until January 2002, besides studying, I worked for Fontys Hogescholen as an Account Manager for companies offering internships and graduation projects to students.

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Volunteer Experience

  • Voorzitter jeugdcommissie

    ZSC Westerhoven

Languages

  • Dutch

    Native or bilingual proficiency

  • English

    Professional working proficiency

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